• On August 23, I’ll be giving a talk at UT-Arlington to help The Shorthorn kick off the school year.
• August 28th, I’ll be speaking at OpenCamp about lessons learned from the launch of Pegasus News.
• September 2, you can catch me at the TEDxSMU happy hour.
• September 11, I’ll be speaking on using social media in journalism for The Press Club of Dallas and AAJA Texas.
• Although not officially attending, I’ll probably make a cameo to have a cocktail my friends at the Kelsey Group for their Directional Media Strategies conference, since it is in my backyard.
• September 23-24, I’ll be on an advertising panel at the Community News Summit in Chicago.
• September 25th, I’ll be attending the Walter Hines Page High School Class of 1990 reunion. (More on that later.)
• October 16th, I’ll be attending TEDxSMU
• And, October 29th, I’ll be on a panel about entrepreneurial journalism and new business models at the Online News Association conference. (Excited, as this is my first ONA conference.)

* – Would-be burglars and harassers note that April will be home for most of that and my three big, toothy dogs will be home for all of it.

9:30 am – 10:00 am
Personalization and Local
Personalization has been synonymous with “local” from day one—in theory. Recently, several cutting edge platforms make the tie more of a reality. We’ll get deep insight into how to make personalization/local work from two of the industry’s leading thinkers and doers—Internet media pioneer Neil Budde, the founding publisher of WSJ.com and leader of Yahoo News, and Mike Orren, the founder of Pegasus News.
Neil Budde, President and Chief Product Officer, DailyMe
Mike Orren, Founder and President, Pegasus News

Funny related story: We at Pegasus News have a flagship technology called “The Daily You.” The first conference I went to after we launched that, I randomly wound up sitting next to Eduardo Hauser, the founder of DailyMe. That was my first proof that this local behavioral thing had gone mainstream.

Also, as a speaker, it turns out I can offer you (my dear friend and loyal reader) a $200 registration discount for the conference. Just click the banner below to download the coupon:

ILM is consistently the best industry conference I attend. It’s no BS; the moderators don’t pull punches; and everybody in the room is a decision-maker who is doing something interesting. Hope to see you there.