On Monday, I had the privilege of speaking to The Shorthorn (University of Texas – Arlington) newsroom and web staff as they kicked off the new school year.
Knowing how the kids are all digi-fied these days, I was at first surprised that I was asked to come talk to them about how to get more focused on their web presence. But, as I discovered, we may have erred in calling this generation “digital natives.” Instead, I might call them the “bridge generation.” For while their lives are imbued with technology in a way my parents will never understand, they have been raised in a world where the entrenched media business still operated on old-media models, even while experimenting in the New Media World.
While I was duly impressed with these students’ journalism chops and work ethic, I initially was surprised to find them, in some ways, to have more in common with the stereotypical ink-stained curmudgeons than with the bleeding edge digitalfolk. Then, on reflection, it made perfect sense: Read the rest of this entry »
